Architecture Social Media Corporate interaction

The rather basic advice to get more bang for your social media buck:
- Have a plan, measure its success and make changes if it's not working.
- "One of the keys is to know what you're trying to accomplish,"
  - by Scott Nelson @ Gartner
- "Doing social media because everyone else is doing it is not a strategy."
- No matter the reason for using social media, it must be accompanied with a plan of action linked to metrics that will measure its success.
- A business using social media to drive people to a website should be incorporated with an e-commerce strategy that leads them into a sales deal.
social customer relationship management (social CRM) industry
- Vendors offering such services include
  - Jive Software
  - Lithium Technologies
  - Salesforce.com with its Chatter feature.

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