Mar 03 2012 |
Great presentation |
--> 1. Do I know EXACTLY what decision I want my audience to make? |
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--> 2. six emotional keys a.Greed b.Fear c.Altruism d.Envy e.Pride f.Shame |
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> Goal #1: RAISE the likelihood of pain and LOWER the likelihood of pleasure if a decision IS NOT made. ||
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> Goal #2: RAISE the likelihood of pleasure and LOWER the likelihood of pain if a decision IS made. ||
--> 3. Research the Audience (Belief system) |
--> 4.Craft The Story |
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> Rule #1: The story starts with an “heart-stopper.” ||
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> Rule #2: The story is about the audience… not about you. ||
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> Rule #3: The story ends with a “risk-remover”, then a “close.” ||
--> 5. Compose Your Slides |
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> Rule #1: Prepare anew for each audience ||
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> Rule #2: Base your slides on real research. (Use meaning full terminology.) ||
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> Rule #3: Don’t just tell… show and tell.||
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> Rule #4: Mix it up.||
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> Rule #5: Plan how to direct the audience’s attention.||
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> Rule #6: Don’t overwhelm.||
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> Rule #7: Use a full range of communications options. ||
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> Rule #8: Build in breaks.||
--> 6. Rehearse, then Go For It |
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> Rule #1: Don’t hand out copies. ||
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> Rule #2: Keep your slides in sync.||
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> Rule #3: Talk TO the audience, not AT them.||
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> Rule #4: Don’t focus on your notes.||
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> Rule #5: Direct the audience’s attention. ||
Jan 13, 2010 |
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Dec 20, 2009 |
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Dec 11, 2009 |
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Sep 9, 2009 |
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Jul 2, 2009 |
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May 11th, 2009 |
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May 19th, 2009 |
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1. Things That Keep Me Up At Night. |
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2. Reasons I Get Up In The Morning. |
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July 29. 2009 |
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