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 * Dynamite presentation
||<|25> Mar 03 2012 || [[http://m.bnet.com/blog/salesmachine/create-a-dynamite-presentation-in-6-easy-steps/9603|Great]] presentation ||
|| → 1. Do I know EXACTLY what decision I want my audience to make? ||
|| → 2. [[http://www.bnet.com/blog/salesmachine/create-a-dynamite-presentation-in-6-easy-steps/9603?pg=3|six emotional keys]] a.Greed b.Fear c.Altruism d.Envy e.Pride f.Shame ||
|| ⇒ Goal #1: RAISE the likelihood of pain and LOWER the likelihood of pleasure if a decision IS NOT made. ||
|| ⇒ Goal #2: RAISE the likelihood of pleasure and LOWER the likelihood of pain if a decision IS made. ||
|| → 3. Research the Audience (Belief system) ||
|| → 4.Craft The Story ||
|| ⇒ Rule #1: The story starts with an “heart-stopper.” ||
|| ⇒ Rule #2: The story is about the audience… not about you. ||
|| ⇒ Rule #3: The story ends with a “risk-remover”, then a “close.” ||
|| → 5. Compose Your Slides ||
|| ⇒ Rule #1: Prepare anew for each audience ||
|| ⇒ Rule #2: Base your slides on real research. (Use meaning full terminology.) ||
|| ⇒ Rule #3: Don’t just tell… show and tell.||
|| ⇒ Rule #4: Mix it up.||
|| ⇒ Rule #5: Plan how to direct the audience’s attention.||
|| ⇒ Rule #6: Don’t overwhelm.||
|| ⇒ Rule #7: Use a full range of communications options. ||
|| ⇒ Rule #8: Build in breaks.||
|| → 6. Rehearse, then Go For It ||
|| ⇒ Rule #1: Don’t hand out copies. ||
|| ⇒ Rule #2: Keep your slides in sync.||
|| ⇒ Rule #3: Talk TO the audience, not AT them.||
|| ⇒ Rule #4: Don’t focus on your notes.||
|| ⇒ Rule #5: Direct the audience’s attention. ||
 * [[management/DynamitePresentation]]

management (last edited 2024-03-10 01:57:38 by PieterSmit)