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= Architecture Social Media Corporate interaction =
 * The rather basic advice to get more bang for your social media buck: 
   * Have a plan, measure its success and make changes if it's not working. 
   * "One of the keys is to know what you're trying to accomplish," 
      * by Scott Nelson @ Gartner 
   * "Doing social media because everyone else is doing it is not a strategy." 
   * No matter the reason for using social media, it must be accompanied with a plan of action linked to metrics that will measure its success.
   * A business using social media to drive people to a website should be incorporated with an e-commerce strategy that leads them into a sales deal.


 * social customer relationship management (social CRM) industry
   * Vendors offering such services include 
     * Jive Software
     * Lithium Technologies
     * Salesforce.com with its Chatter feature. 

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